Using Web Audio for Success
It’s undeniable that if you add audio to websites it will increase your results. If you don’t have audio in your arsenal, you’re missing out. Adding it raises your opt-in conversions. And your sales.
But why?
There’s no real mystery. Audio breaks the silence of the web. It makes your site more “human”. And makes people feel they’re dealing with a real person. Basically, audio brings your site to life. And people like to interact with things that are alive!
Some more benefits
There are actually two profit boosts from using audio. You’ll convert more visitors into buyers. Secondly, you will not have to spend as much to make the sales. You see, you’ll be able to skip the expensive copywriter. You can just add your own audio. An authentic message from you will do more than the best ad copy.
You’ll get more subscribers, too. The reason this works so well is because people need to be told what to do. So you make an audio recording that says: Enter your email address in the form. Just this one simple thing will boost opt-ins up to 315%!
Some ways to use audio
A welcome message on your homepage. Most people abandon a website within just a few seconds. This could be all it takes to get your visitor to decide to stay.
Step-by-step instructions. Just like in the opt-in example. You can use audio to tell your visitors exactly what to do. And take them all the way through buying your product.
Testimonials for your product or service. A written testimonial is good. But audio testimonials are great! It’s pretty easy to fake a written testimonial. So audio adds real believability. And that increases your results.
Sneaky tick
Something you may not have thought of is using audio for the product itself. This is by far the easiest content to produce. And your customers will be very happy with the product. Podcasts are still popular, so this is a great format. And once you record the audio, you can pay someone to transcribe it for you. This is the easiest way to “write” an eBook!
How hard is adding audio?
It’s not hard at all. There are quite a few audio streaming software programs out there. There’s no knowledge required on your part. The software creates the audio button code for you. You just copy and paste into your website. So don’t let this stop you.
Summary
Just a reminder of why you want to start using audio. Setting up some web audio will do wonders for all your results. No doubt your sales will go up. You will also increase your subscriber opt-ins. And you can use it to create products and sales letters quickly. It’s a less often used medium. But you’ll save a lot of time and money. Start using it today and you’ll be glad you did.
