How and why to build an email list
Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. The money is in the list. List marketing is probably the most powerful way to create a profitable home based business. It’s a strategy you can’t afford to overlook.
Why it works
Most people won’t open their wallets after seeing a marketing message only once. Repeated encounters are a key to generating sales. You have the chance to share your messages repeatedly with those who are a part of your list.
People are also more likely to buy from those with whom the feel a trusting connection. List marketing gives you a chance to develop a relationship with the people on your list. Relationship building creates an opportunity to encourage sales.
How to do it
Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze page is a landing page designed with a single purpose. It should convince readers to sign up for your list. Anything else is completely extraneous.
Most of the time, people encourage sign ups by offering a free gift to new subscribers. This time-tested strategy can substantially boost your bottom line.
A great inducement isn’t enough to get the best results, however. Building a squeeze page the right way is just as important. There are proven ways to build an optimal squeeze page. You should adopt those winning strategies. That will involve closely following three important guidelines.
Squeeze page basics
First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want people to sign up for your list, not to have them click away to something else.
Second, you’ll need to write a short, powerful message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Remember that your squeeze page is there for a single reason – to build your list. Every line of that squeeze page should exist to serve that objective.
Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! As such, your squeeze page’s sign up form should feature a powerful call to action. Make it crystal clear that there’s a real value in becoming a part of your list.
Summary
If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. That will give you the opportunity to develop an effective relationship with prospects. You’ll also be able to put your message in front of subscribers repeatedly.
You will take your Internet marketing efforts to the next level if you learn how to build an email list. The fact that so many successful marketers embrace list building isn’t an accident. The real money is in list building.
