Email List Building Strategies
If you’re going to be successful in internet marketing, you need to build a list. This is the most important factor in your long-term success. Once you have a list built, you can market to it again and again. It’s a resource you can tap at any time and generate income.
Now you now why. Here’s how:
Here’s what you need to build your list:
- Your Landing Page
- Your Bribe
- The Opt-in Success Page
Your Opt-in Page – The landing page is the page that has your opt-in form on it. This is where they will enter their email address. So, obviously it has to be well designed. It’s also got to be free from distractions. You’ve also got to make a strong “close”.
The biggest mistake you can make is not having a clear call to action. Your call to action tells the visitor what to do. Without this your opt-in rate will plummet. It’s strange, but if you don’t tell people what to do, they won’t do it.
One way to really spice up your squeeze page is to add a video to it. This will grab your visitors attention and keep it. Plus it give you a chance to tell them to opt in multiple times. Then at the end of the video you can print “sign up now” on the video.
If you don’t know how to make video, don’t worry. You can hire freelancers to do this for you for a few hundred dollars. There are also list building systems that give you squeeze page templates.
The Incentive – The second component is the reason they are opting into your list. People won’t give you their email for nothing. Email privacy is very important to most people. So you have to give them a good reason to do it.
The key to a good bribe is that is has value. It has to be something that people actually want. And can benefit from. Here’s some examples:
- A free report
- A piece of software
- A video tutorial
- An email series
You’ve got to create some great content. It’s got to be something helpful for your new subscribers. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.
If you’re worried about creating this content, don’t be. You can just pay someone else to make it for you. Simply tell them what the topic is and they can write the content. A 5-part email series is a good freebie. And you can get emails ghost written for about $20 – $25 each. So, a great premium will cost you around $100 – $150.
There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. And second, it needs to make you money. Mixing some affiliate products into your email series is a great way to do this. This allows you to get started with no products of your own. And make money right away from your list.
The Thank You Page – The last bit is the thank you page. This is where your visitor goes after opting into your list. It’s a great idea to give them some valuable information right on the thank you page. This helps them feel they’ve made the right decision giving you their email. And it helps you establish the relationship. It also makes them more likely to open your emails.
You can use a “done for you” email marketing system. Or you can do it yourself. And write it all yourself. Or hire ghost writers to write them for you.
Final thoughts
Whether you decide to build your email funnel yourself. Or pay a freelancer to write produce it all for you. Or if sign up for a “complete package” solution. It’s just important that you start today building your opt-in list. Because as soon as you’ve got your own list . . . You’re free to make money at the push of a button.
